An app for a Physio clinic (or it might be an app for a medical clinic or Chiro, massage…any healthcare company) needs to be customised to best address the needs of your specific clientele.
That might mean you offer online bookings, but don’t need an injury screening section.
Or you offer online injury advice but won’t need your website embedded as well.
The great thing about working with an app developer in your home country (we’re based in Australia) is that they can offer insights into how the market has responded to previous app features, and what resonates best with your local customer base.
The ability to customise an app also comes with a huge range of development costs. You’ve probably seen those DIY apps that show your website as the app for only a few hundred dollars. At the other end, you’ll hear about app development costs that easily exceed $100k!
So we’ve put together some sample pricing charts to simplify the process and take away some of the mystery of what it’ll cost for your clinic to have its own app.
Cost of a basic healthcare clinic app with content feed and online bookings
This provides easier access to your website content and booking system for loyal clients.
| Item | Cost (AUD) |
|---|---|
| Basic structure – navigation/menu, website content feed and online booking page embedded, testing, technical fixes for 12 months | $2500 |
| App build, app store submission x 2 (ios + Android) | $500 |
| TOTAL | $3000 |
Cost of a healthcare clinic app with content feed, online bookings and push notifications
The push notifications are typically used to send special offers and to notify clients of last minute availability (eg. due to cancellations).
| Healthcare clinic app as above with push notifications | Cost (AUD) |
|---|---|
| Basic structure – navigation/menu, website content feed and online booking page embedded, testing, technical fixes for 12 months | $2500 |
| Push notifications – eg. special offers, available bookings | $1000 |
| App build, app store submission x 2 (ios + Android) | $500 |
| TOTAL | $4000 |
Cost of a healthcare clinic app with an injury diagnostic module and online bookings
The injury diagnostic module provides clients with a provisional diagnosis and immediate injury advice (such as “avoid NSAIDs” and “don’t stretch the muscle”) as well as fast access to online bookings.
This type of app is designed for sports medicine and musculoskeletal Physio practices to engage with clients (and prospective clients) at the time of injury.
| Healthcare clinic app with sports injury diagnostic module | Cost (AUD) |
|---|---|
| Basic structure – navigation/menu, website and online booking page embedded, testing, technical fixes for 12 months | $2500 |
| Injury diagnostic module – including injury advice and link to online bookings | $3000 |
| App build, app store submission x 2 (ios + Android) | $500 |
| TOTAL | $6000 |
As you can see, there are plenty of different configurations to choose from depending on how you wish to engage your clientele.
And the best part – you can add components to your app over time. You can start with limited features, then add more complex modules as the app gets traction with your customer base.